KR3W Denim: “Hell & Back”
As Senior Marketing Director at One Distribution I was responsible for developing the KR3W Denim seasonal campaigns. One of my favorite and most successful campaigns was for Fall 2013 titled, “Hell & Back.” The denim was outfitted with a new technology woven into the fibers that allowed the pants to go to “Hell & Back,” yet they were able to retain their original shape and fit. We dubbed it: Rehab Technology.
Tagline: “Recognize a higher power in denim: KR3W Rehab Denim.”